DAZN has acquired basketball-focused streaming service Basket.TV, expanding its presence in Latin America, a priority growth market for the sports streaming platform. The service broadcasts approximately 4,900 games per season across six countries in the region. The acquisition adds a significant regional basketball operation to DAZN’s global content portfolio. Founded in 2020, Basket.TV has established…
The Oklahoma City Thunder guard, who is the reigning back-to-back NBA MVP and won the 2025 NBA championship and Finals MVP award, has joined the ownership structure without the club disclosing the size or value of his investment. Gilgeous-Alexander said the investment reflects his interest in Atlético’s long-term vision and international growth. “This is a…
The FIBA Foundation has released a new oral history report documenting more than seven decades of women’s basketball, as part of a broader initiative to preserve the sport’s international heritage. Titled Through Their Eyes: Stories of Women Who Shaped Basketball, the report was unveiled at the FIBA Women in Basketball Forum in Berlin. It traces…
Euroleague Basketball is expanding the content portfolio of EuroLeague TV for the 2026-27 season, adding selected games from domestic leagues across Australia, China, France, Germany, Greece and Italy. The expanded OTT offering, developed in collaboration with sports data and technology partner Sportradar, will bring live coverage from the Australian National Basketball League, Chinese Basketball Association,…
The FIBA Women’s Basketball World Cup delivered its strongest-ever US television audiences during its TNT Sports debut, with the tournament producing the five most-watched games in its history. The standout audience came from the United States’ group-stage meeting with Italy, which averaged 1.26 million viewers and a 0.7 rating on TNT. The game was played…
The NBA is making progress towards launching its proposed European league next fall and is in “ongoing negotiations” with the EuroLeague over a potential partnership, commissioner Adam Silver said following Tuesday’s NBA Board of Governors meeting in New York. Silver did not provide details on the structure of the discussions or indicate whether an agreement…
FIBA has extended its partnership with Tissot, keeping the Swiss watchmaker as the federation’s official timekeeper through the 2031 FIBA Basketball World Cup in France. The renewal will take the relationship, which began in 2008, beyond the 20-year mark and will also cover the 2030 FIBA Women’s Basketball World Cup in Japan. Financial terms of…
Two Basketball World Cups on European soil over the next five years have encouraged international sports retailer Intersport to join the top tier of the International Basketball Federation’s (Fiba) sponsorship portfolio. The partnership comes as Fiba prepares for two major events in Europe, giving Intersport an opportunity to activate its global sports retail presence around…
FIBA has signed a three-year partnership with L1VE that will allow fans to purchase virtual tickets and experience 3×3 basketball from a courtside perspective through VR headsets. The agreement covers the FIBA 3×3 World Tour, FIBA 3×3 Women’s Series and FIBA 3×3 World Cup, with the partnership set to begin at the World Tour event…
EuroLeague is approaching a major financial milestone as it prepares to transition towards a franchise model, with the combined value of the competition and its clubs projected to reach €4.3 billion by 2027. The Euroleague Commercial Assets (ECA) Shareholders Council reviewed the implementation of the strategic transformation roadmap approved on March 3, including the progress…
