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Sutter Health becomes Sacramento Kings new jersey sponsor

Sacramento Kings have announced Sutter Health as the franchise’s new jersey patch sponsor beginning with the 2026-27 NBA season.

Under the agreement, Sutter Health’s logo will appear on all Kings jerseys, replacing Phoong Law, which held the rights during the 2025-26 season under a one-year deal signed in October 2025.

Beyond the jersey patch placement, Sutter Health will also become the Kings’ official healthcare partner, providing team physicians and expanding its role across several community-focused initiatives linked to the franchise.

The partnership additionally extends to the Stockton Kings, the NBA G League affiliate of the Sacramento Kings, where Sutter Health will serve as both official healthcare partner and jersey patch sponsor.

As part of the broader collaboration, the Northern California-based healthcare provider will also become the presenting partner of the Kings’ practice facility, fan fest, training camp and the club’s dance team.

The agreement further highlights the growing importance of healthcare and regional service brands within the NBA sponsorship landscape, particularly through integrated partnerships that combine jersey branding, medical services and community engagement initiatives.