Adidas Signs Rising French Rugby Star Louis Bielle-Biarrey as New Ambassador
The unprecedented Olise case: one of the world’s best players with no sponsor
Super League Basketball Partners with Bio-Synergy to Support Women’s League
Uber Partners with Barcelona Open to Streamline Fan Mobility
Orangina Secures Long-Term Presence at the Tour de France Until 2028
MLS Leans Into AI to Measure Sponsor Value and Fan Engagement
São Paulo Renews New Balance Deal Until 2032 With Exclusive Rights
DS Automobiles Expands Golf Strategy with 80+ Tournaments Across France
AXA Backs Women’s Rugby With Major Six Nations Campaign
LIV Golf Enters Prediction Markets With Novig Deal During Masters Week
AFL Expands Monster Energy Partnership, Extends Branding to AFLW
Premier League Clubs Seek New Sponsors After Betting Ban Hits Kits
Qantas Becomes NFL Airline Partner in Australia & New Zealand
NBA Names PrizePicks Official DFS Partner
Mercury13 Partners With BizAway to Centralise Travel Across
Beşiktaş Extends Tüpraş Stadium Naming Rights Deal
NFL Signs US Bank as Official Banking and Wealth Management Partner
West Ham in Talks with Audi as Gambling Sponsorship Ban Forces Club Changes
Palmeiras Signs Leapmotor as New Shirt Sponsor Until 2028
Spain Records 95 New Sports Sponsorship Deals in Q1 2026
Mercedes-Benz Becomes Main Sponsor of Turkish Tennis
UniCredit Renews America’s Cup Partnership as Global Banking Partner for 2027 Edition
Acera and Navacord Partner With Vancouver Whitecaps FC Amid Ongoing Merger
Mary Fowler Lands Record-Breaking $10M Adidas Deal
FIFA Enters Prediction Market with ADI Predictstreet Deal
Adidas Extends Long-Term Partnership with Paris FC Until 2034
Finance and Healthcare Tighten Their Grip on MLS Kits for 2026
French Handball League Secures Major Three-Year Deal with Konica-Minolta
Coca-Cola Named Official Soft Drinks Partner for Glasgow 2026 Commonwealth Games
Global sponsorship market set to grow 15% in 2026, Italy boosted by Winter Olympics
Newcastle United Secures Historic £18m Training Ground and Kit Deal
Mercury13 Signs PlayMaker Deal to Centralize Sponsorship Across Women’s Football Clubs
Tommy Fleetwood Partners with Blackstone as First Global Brand Ambassador
Everton and Fulham Move Early as Premier League Gambling Ban Reshapes Sponsorship Market
Tigres UANL and Viva Aerobus Extend Partnership Through 2028
American Express Scores Mega-Deal as Official NFL Credit Card Partner
Google Gemini Scores $28.5m Official Partnership with IPL
River Plate Partners with Seenka for AI-Driven Sponsorship Analytics
Lexus Renews Barcelona Open Banc Sabadell Sponsorship for Third Year
WRC Extends Wolf Lubricants Partnership Through 2029
Dodgers Unveil Historic Naming Rights Deal with Uniqlo
Boston Legacy Lands JetBlue Partnership
Premier Padel Signs Whoop in Data-Driven Push to Elevate Player Performance
F1 and Allwyn Announce Multi-Year Partnership Extension
United’s Sponsorship Puzzle
Inter Miami Renews Adidas Deal Through 2031
GAC becomes new sponsor of Flamengo
AbbVie partners with Major League Baseball
Real Valladolid partners with Reebok for kits
