Beşiktaş JK has secured continuity at its home ground, agreeing a three-season extension with Tüpraş to retain the Tüpraş Stadyumu naming rights.
The renewed deal will run from the 2026/27 season through 2028/29 and is valued at TL1.18 billion, with the full amount to be paid upfront. Additional performance-based bonuses are included, capped at TL51.2 million per season.
Stability in a Key Commercial Asset
The stadium, located in Istanbul, has carried the Tüpraş name since 2023, following the expiration of a long-term agreement with Vodafone.
Originally opened in 2016, the 42,700-capacity venue had previously been branded as Vodafone Arena and later Vodafone Park under a 10-year naming rights deal.
Commercial Continuity
For Beşiktaş, the extension provides financial certainty and upfront liquidity, while maintaining brand stability around one of the club’s most valuable commercial assets.
In a market where naming rights deals are increasingly short-term and performance-linked, locking in a multi-year agreement — with cash paid in advance — offers both security and flexibility.