The Oklahoma City Thunder have secured a major long-term commercial partner for their future home, with Continental Resources acquiring naming rights to the franchise’s new arena in a 15-year agreement.
The venue, set to open in 2028, will be officially branded Continental Coliseum, marking a new chapter for the franchise both commercially and culturally.
A cornerstone partnership for a new era
Located in downtown Oklahoma City, the new arena will replace the Paycom Center, which will continue operating under its current name for the next two seasons before the transition.
The naming rights deal takes effect immediately, with Continental branding already being integrated into construction sites and future venue signage.
The agreement builds on an existing relationship between the Thunder and Continental, expanding into community-focused initiatives—particularly in literacy and education across Oklahoma.
Strategic local alignment
For the Thunder, the deal represents more than just a commercial transaction. Ownership prioritized securing a locally rooted partner to anchor the franchise’s next phase.
Chairman Clayton I. Bennett emphasized the importance of aligning with an Oklahoma-based company, describing the partnership as a reflection of shared identity and long-term commitment to the region.
Continental, headquartered in Oklahoma City and one of the largest privately held energy producers globally, brings strong local ties and financial backing to the project.
Replacing a legacy sponsor
The transition follows the decision by Paycom not to extend its naming rights agreement to the new arena. Paycom has held naming rights to the Thunder’s current venue since 2021, succeeding Chesapeake Energy.
The shift highlights the competitive and evolving nature of naming rights deals, particularly as franchises invest in next-generation venues with broader commercial ecosystems.
Designing a modern sports venue
The Continental Coliseum is being designed as a multi-purpose entertainment hub, capable of hosting not only NBA games but also concerts, family events, and other major sporting competitions.
Planned features include a 360-degree glass curtain wall offering panoramic city views and “Thunder Alley,” a fan-focused activation zone integrated into the arena’s exterior footprint.
The project is being led by MANICA Architecture and TVS, both known for high-profile sports venue developments.
Momentum after championship success
The announcement comes on the heels of the Thunder’s recent success, having captured their first NBA championship since relocating from Seattle in 2008.
With a new arena, a long-term naming partner, and on-court momentum, the franchise is positioning itself for sustained growth both competitively and commercially.