Juventus has stepped up its commercial and fan engagement strategy in China with a multi-day activation event in Chengdu, reinforcing the club’s long-term focus on one of football’s most valuable overseas markets. The three-day programme, staged in the city’s Chunxi Road district at Chengdu IFS, centred around a pop-up concept titled “Juventus Park†— an…
Nine Group has secured a landmark five-year broadcast partnership with Netball Australia, taking exclusive rights to Suncorp Super Netball, all Australian Diamonds matches and the 2027 Netball World Cup in Sydney. The agreement begins on 1 January 2027 and marks the biggest free-to-air broadcast commitment in the sport’s history in Australia. Under the deal, Nine…
A new strategic alliance between UCFB and Johan Cruyff Institute is aiming to reshape the future of sports education, bringing together academic innovation and one of the most influential leadership philosophies in sport. The partnership builds on the legacy of legendary Dutch figure Johan Cruyff, focusing on leadership, innovation, and a global vision for the…
The sports and entertainment giant Wasserman—recently rebranded as The Team—has officially entered the sale process, attracting significant interest from major private equity firms. Bankers have begun interviewing potential bidders as the company moves into the early stages of a high-profile transaction that could reshape the global sports agency landscape. Private Equity Firms Enter the Race…
Manchester City has reached a major commercial milestone with its branded residential development in Abu Dhabi selling out the first phase shortly after launch. The project, known as Manchester City Yas Residences, is being developed in partnership with Ohana Development and is located along the Yas Canal—one of the city’s key waterfront destinations. A New…
A new proposal from the campaign group Fair Game is aiming to break the long-running financial deadlock in English football with what it calls a “ground-breaking†restructuring of revenue distribution across the game. The report—titled “The Four Pot Solution: Redrawing Football’s Financesâ€â€”targets the way money flows from the top of the pyramid, led by the…
The World Cup of Hockey is officially set to return in 2028, marking a major revival of elite international competition after more than a decade. However, uncertainty over Russia’s participation continues to cast a shadow over the tournament’s future. The event, last held in 2016, will be organized jointly by the National Hockey League and…
LaLiga has reached an all-time high in revenue, surpassing €5.4 billion for the 2024/25 season, according to its latest Economic and Financial Report. The figure represents an 8.1% increase compared to the previous year, highlighting strong commercial growth and a continued return of fans to stadiums. A key driver behind this performance has been the…
The Baltimore Orioles have expanded their commercial portfolio with a multi-year partnership with Truist Financial Corporation, introducing a new premium hospitality space at Oriole Park at Camden Yards. Under the agreement, Truist becomes the “Official Bank of the Baltimore Orioles†while also securing naming rights to a 350-seat premium club located behind home plate. The…
