Manchester City has reached a major commercial milestone with its branded residential development in Abu Dhabi selling out the first phase shortly after launch.
The project, known as Manchester City Yas Residences, is being developed in partnership with Ohana Development and is located along the Yas Canal—one of the city’s key waterfront destinations.
A New Frontier: Club-Branded Living
The development marks a significant expansion of Manchester City’s brand beyond football and into real estate.
Positioned as a luxury, club-themed residential community, the project integrates the club’s identity into architecture, amenities, and overall lifestyle design—offering fans a chance to live within a branded environment inspired by the club.
Massive Development Scale
The Yas Residences project spans approximately 1.67 million square meters, with multiple phases planned for development.
While details such as unit count and pricing have not been disclosed, the strong early demand signals significant commercial interest in the concept.
First Phase Fully Sold Out
According to Manchester City, the initial phase of the project has been completely sold out.
This milestone reflects both the strength of the club’s global brand and the appeal of branded luxury real estate in high-growth markets like Abu Dhabi.
Next Steps in Development
With the first phase completed, focus now shifts to upcoming stages of the project.
Additional phases are expected to be released as construction progresses, with more details anticipated from Manchester City and Ohana Development in the near future.
A Growing Trend in Sports Business
This move highlights a broader trend in sports business, where top clubs are leveraging their global brand power to expand into sectors like real estate, hospitality, and lifestyle experiences.
Manchester City’s entry into branded living spaces represents another step in the evolution of football clubs into global commercial brands with diversified revenue streams.