The NBA continues to grow commercially on the back of lucrative national media deals and rising franchise valuations, but a crisis in local broadcasting has cost the league’s 30 teams more than $450 million in combined revenue. According to Forbes estimates, the average NBA franchise is now worth more than $6 billion. The league also…
DAZN has signed a multiyear agreement with DirecTV to distribute its exclusive NBA broadcasts of the Cleveland Cavaliers, Indiana Pacers, Memphis Grizzlies, Minnesota Timberwolves and San Antonio Spurs. Under the deal, subscribers to DirecTV’s streaming, satellite and U-verse television services will be able to watch the games through DAZN at no additional cost. Announced less…
FuboTV has signed seven new distribution agreements with regional sports networks (RSNs) for the 2026–27 NBA season, expanding its coverage to more than 75% of the league’s RSN markets. The deals cover the Atlanta Hawks, Charlotte Hornets, Detroit Pistons, Miami Heat, Milwaukee Bucks, Oklahoma City Thunder and Orlando Magic. The streaming platform, part of The…
ESPN and Disney+ have secured five sponsors for their coverage of the 2026-27 NBA season in Brazil, with C6, Ford, Hellmann’s, Sadia and Nescau joining the broadcast lineup. The coverage will include 157 regular-season games and the NBA Finals. C6, Ford and Hellmann’s have renewed their partnerships, Sadia returns as a sponsor, and Nescau joins…
The New York Knicks’ season opener against the Philadelphia 76ers has become the most expensive regular-season NBA game on record, with the lowest available ticket price reaching $2,104 at Madison Square Garden. According to TickPick, the “get-in” price for Tuesday night’s Ring Night matchup jumped $1,013 in 24 hours to $2,104. That surpassed the previous…
The Oklahoma City Thunder guard, who is the reigning back-to-back NBA MVP and won the 2025 NBA championship and Finals MVP award, has joined the ownership structure without the club disclosing the size or value of his investment. Gilgeous-Alexander said the investment reflects his interest in Atlético’s long-term vision and international growth. “This is a…
The NBA is nearing the final stages of its plan to bring an expansion franchise to Las Vegas, with three investor groups remaining in contention. According to The Athletic, the bids are being led by Nancy Walton Laurie, Bill Foley and Steve Apostolopoulos. The expansion fee could reach $8.5 billion to $9 billion, while the…
The NBA is making progress towards launching its proposed European league next fall and is in “ongoing negotiations” with the EuroLeague over a potential partnership, commissioner Adam Silver said following Tuesday’s NBA Board of Governors meeting in New York. Silver did not provide details on the structure of the discussions or indicate whether an agreement…
The NBA’s first season under its new media rights agreements delivered record advertising revenues, with broadcasters and streaming platforms generating $2.11 billion in in-game ad sales during the 2025-26 season. According to a new report from Guideline, which tracks actual advertising investment across the six major U.S. holding companies and most large independent agencies, NBA…
DAZN is expanding its presence in the United States after reaching an agreement with MSG Networks and YES Network to integrate their regional sports channels into its streaming platform for the 2026-27 season. The deal will allow subscribers within the networks’ regional broadcast territories to watch live local games involving several major New York sports…
