The NBA’s first season under its new media rights agreements delivered record advertising revenues, with broadcasters and streaming platforms generating $2.11 billion in in-game ad sales during the 2025-26 season. According to a new report from Guideline, which tracks actual advertising investment across the six major U.S. holding companies and most large independent agencies, NBA…
DAZN is expanding its presence in the United States after reaching an agreement with MSG Networks and YES Network to integrate their regional sports channels into its streaming platform for the 2026-27 season. The deal will allow subscribers within the networks’ regional broadcast territories to watch live local games involving several major New York sports…
LeBron James is opening a new chapter in his NBA career after agreeing to join the Philadelphia 76ers. The 42-year-old star has signed a two-year, $8 million contract that includes a player option, according to ESPN. The move will see James play for the fourth team of his NBA career. After previously representing the Cleveland…
The NBA and WNBA have signed a multi-year agreement with TikTok aimed at increasing live game viewership and strengthening fan engagement. Under the partnership, creators will gain greater access to events and highlights, while TikTok GamePlan will be used to help fans discover live games directly through the platform. The financial terms and exact duration…
Prime Video has reported significant international audience growth following the conclusion of its inaugural NBA on Prime season, with viewership outside the United States rising 28% year-over-year during the 2025-26 campaign. The first season under Amazon’s new 11-year global media rights agreement with the NBA concluded on June 14, when the New York Knicks ended…
A high-profile investment battle has emerged over the future NBA expansion franchise planned for Las Vegas, with a consortium led by former Disney CEO Bob Iger and investor Joshua Kushner preparing a bid for majority ownership. According to Bloomberg reporting, the new franchise is expected to join the league in the 2028–2029 NBA season. The…
The Chicago Bulls are reshaping their sponsorship business by embracing advanced analytics, aiming to provide brands with clearer evidence of return on investment in an increasingly competitive sports marketing landscape. As sponsorship spending in the United States continues to surge, rights holders are under growing pressure to demonstrate measurable business outcomes rather than simply offering…
The National Basketball Players Association (NBPA) has launched PLYRS UNTD, a new commercial venture designed to help NBA players generate sponsorship and marketing revenue without sharing proceeds with the league or team owners. The initiative represents a rare business model in professional sports, giving players a collective platform to negotiate partnerships directly with brands rather…
The NBA is moving closer to launching NBA Europe, with final bids for franchise ownership submitted this week and the league revealing key details of its financial and ownership structure. According to industry sources, NBA Europe is scheduled to begin operations in October 2027 with 12 permanent franchises and four additional clubs qualifying through existing…
The New York Knicks’ 53-year championship drought didn’t just end with a historic celebration on the hardwood; it also captivated an unprecedented audience on television. Game 5 of the 2026 NBA Finals on ABC averaged a staggering 24.54 million viewers, becoming the most-watched NBA game of the last decade. The clinching matchup, which saw the…
