Despite not featuring in the 2026 FIFA World Cup final, Nike finished top of the tournament’s boot manufacturer rankings, with players wearing the brand’s boots scoring 144 goals. Nike comfortably finished ahead of Adidas, whose players scored 116 goals, while Puma ranked third with 15. Nike also recorded five own goals, compared with six for…
Inter has unveiled its 2026/27 Away Kit in collaboration with Nike, introducing one of football’s most distinctive cross-sport design concepts by drawing inspiration from the visual identity of baseball. The launch marks more than the release of a new jersey. According to the club, baseball represents the first chapter of a broader creative strategy that…
Paris Saint-Germain is on the verge of significantly strengthening its long-standing partnership with Nike, with the two sides reportedly agreeing to a new five-year extension. According to French outlet L’Équipe, the agreement will extend the current deal from 2032 to 2037, ensuring that Nike remains PSG’s technical partner for nearly five decades after the relationship…
As the 2026 FIFA World Cup enters the semi-final stage, attention is naturally focused on the tactical battles on the pitch. Yet the two remaining fixtures will also serve as the biggest stage for another contest—one between global sportswear giants Nike and Adidas. With the quarter-finals complete, the tournament has produced a perfectly balanced commercial…
With the quarter-final lineup confirmed at the 2026 FIFA World Cup, the tournament’s commercial landscape has become clearer. Nike and Adidas each have three national teams remaining in the competition, while Puma is represented by two, highlighting the dominance of the world’s three biggest football apparel brands. Nike’s quarter-final representatives are France, Norway, and England,…
Nike reported a sharp increase in quarterly profit, boosted by a significant tariff reimbursement, although the sportswear giant continues to face headwinds across key markets. For the fourth quarter of its fiscal year, Nike posted net income of $1.1 billion, supported by a $986 million reimbursement related to customs duties. The exceptional gain helped strengthen…
Nike’s 2026 FIFA World Cup campaign, “Rip the Script”, has delivered record-breaking digital engagement while significantly boosting product sales during the tournament. According to figures released by the company, the six-minute flagship film was broken down into multiple stories, athlete-focused clips and short-form social media content designed to maximize reach across digital platforms. Through this…
Nike finished the group stage of the 2026 FIFA World Cup at the top of both the boots and kits scoring rankings. Boot battle dominated by Nike Players wearing Nike boots — including stars such as Kylian Mbappé, Erling Haaland and Vinícius Júnior — scored a total of 105 goals in the group stage of…
Nike has announced a change in its financial leadership team. Effective August 17, David M. Denton will become the company’s new executive vice president and chief financial officer, succeeding Matthew Friend, who will remain with Nike until September 4 to support the transition process. Denton joins Nike after serving as executive vice president and chief…
Nike has extended its long-standing apparel and equipment sponsorship deal with UCLA (University of California, Los Angeles) through 2029, continuing one of the most established brand partnerships in U.S. college sports. Quiet extension of existing agreement The sportswear giant quietly exercised an option in December to extend the current contract by two additional years. As…
