Spain and Argentina wore adidas kits in the 2026 World Cup final. So did the referees. The match ball was adidas too. For the German sportswear giant, the tournament delivered a commercial result that may have felt almost as satisfying as lifting the trophy itself. adidas is projecting around €1.5 billion in World Cup-related sales,…
Adidas has recorded a 70% increase in apparel sales since the start of the 2026 FIFA World Cup, with the tournament also driving higher customer traffic across its retail stores in the United States. The commercial boost has been fueled by the strong performances of national teams wearing Adidas kits, particularly Spain and Argentina, as…
Puma has strengthened its executive leadership team with the appointment of another longtime Nike executive, continuing the company’s organizational reshuffle following Anta Sports’ investment in the German sportswear brand. The company has named Marcia Dos Santos, who spent nearly two decades at Nike, as Vice President of Puma’s Core Business Unit, a newly created position…
As the 2026 FIFA World Cup enters the semi-final stage, attention is naturally focused on the tactical battles on the pitch. Yet the two remaining fixtures will also serve as the biggest stage for another contest—one between global sportswear giants Nike and Adidas. With the quarter-finals complete, the tournament has produced a perfectly balanced commercial…
With the quarter-final lineup confirmed at the 2026 FIFA World Cup, the tournament’s commercial landscape has become clearer. Nike and Adidas each have three national teams remaining in the competition, while Puma is represented by two, highlighting the dominance of the world’s three biggest football apparel brands. Nike’s quarter-final representatives are France, Norway, and England,…
Adidas has announced a key leadership change in its European business, appointing Olivier Gianina as Senior Vice President and General Manager for Southern Europe, effective August 1, 2026. In his new role, Gianina will oversee the company’s operations across France, Italy, the Iberian Peninsula, and Southeast Europe, one of Adidas’ most strategically important regional markets….
adidas has unveiled TRIONDA FINAL, the official match ball for the semi-finals, third-place play-off and final of the FIFA World Cup 2026™, introducing a completely new design created specifically for the tournament’s closing stages. Unlike previous FIFA World Cups, where adidas traditionally released a color update for the final rounds, TRIONDA FINAL features an entirely…
adidas has introduced a new performance innovation called the CLIMACOOL SYSTEM to help players cope with extreme heat during the 2026 World Cup. The system consists of three components: a cooling vest, an insulating jacket, and protective shoe covers designed to reduce heat stress during training, halftime, and recovery. Originally developed for Formula 1 drivers,…
As the 2026 FIFA World Cup heats up, sportswear giant Adidas has faced an unusual logistical bottleneck. The company confirmed on Wednesday that replica shirts for several key German national team players were temporarily unavailable due to an unexpected shortage of the letter “V” following a massive surge in fan demand. The shortage directly impacted…
Adidas and WhatsApp have launched a unique collaboration ahead of the 2026 FIFA World Cup, transforming the platform’s football emoji into Trionda, the tournament’s official match ball. From today and throughout the competition, whenever users select the football emoji on WhatsApp, it will appear as Trionda, bringing the FIFA World Cup experience directly into conversations…
