PGA Tour CEO Brian Rolapp said the quiet part out loud. The numbers back him up. When Brian Rolapp appeared on CNBC’s Squawk Box last week, he didn’t speak like a man trying to spin a story. He spoke like someone who had spent over a decade building the machine he’s now worried about. “The…
The International Skating Union has begun a tender process to select one or more agency partners to help drive the commercial and broadcast future of the sport, marking a key step in its broader growth strategy. The Switzerland-based governing body is seeking partners that can help it bring together its commercial and media rights under…
The WNBA and the Women’s National Basketball Players Association (WNBPA) have reached a landmark collective bargaining agreement (CBA) just weeks ahead of the league’s 30th season. While headlines highlight salary increases, the deeper significance lies in a structural transformation of women’s sports economics. For decades, women’s sports were considered a cultural asset rather than a…
The Africa Cup of Nations 2025 has significantly expanded its global footprint, with new data from the Confederation of African Football revealing more than 30% growth in media value compared to the previous edition. According to preliminary figures, AFCON 2025 recorded a 61% increase in viewership across Europe, Asia, and South America, underlining the tournament’s…
The NCAA is set to reach a historic financial milestone as broadcast rights for March Madness exceed $1 billion for the first time. Under its long-term media agreement with CBS and Turner Sports, the NCAA will receive approximately $1.02 billion for the 2026 men’s basketball tournament. The figure marks a significant increase from the $995…
The NFL is flexing its muscle in the American sports media landscape. Reports indicate the league is seeking an additional $1 billion annually from Paramount, the parent company of CBS, for the rights to air Sunday afternoon games. The context: The NFL’s current 11-year, $110 billion media deals with CBS, ESPN, NBC, Fox, and Amazon…
The National Football League is reportedly pushing for a significant increase in its broadcast deal with Paramount Global, seeking a 50–60% rise in rights fees as part of ongoing negotiations. According to reports, the league wants the parent company of CBS to raise its annual payment from roughly $2.1 billion to more than $3 billion…
Spanish audiovisual company Grup Mediapro has renewed its agreement with the Chinese Professional Football League (CPFL) to market the international media rights of Chinese football competitions. The new deal will run until the 2028 season, extending a partnership that originally began in 2021. Financial details of the agreement have not been disclosed. Under the contract,…
WWE has expanded its international broadcast partnership with Netflix, which will now stream the company’s premium live events (PLEs) in Germany and Austria. The agreement will see major WWE events such as WrestleMania, SummerSlam, Money in the Bank and Clash in Italy available on the streaming platform. Content from the WWE Network will be migrated…
As Portugal prepares for a historic shift in its professional football structure, Liga Portugal is taking decisive steps toward its future commercial model. The league has engaged London-based advisory firm Oakvale Capital to explore the potential sale of a stake in a new corporate vehicle designed to manage the competition’s commercial and broadcasting rights. The…
