TikTok and the NFL have renewed their multi-year partnership, extending a relationship that began in 2019 and expanding the league’s efforts to reach fans, teams and advertisers through the short-form video platform. NFL content published on TikTok grew by 32% over the past year, according to the report. Under the renewed agreement, the league and…
Arctos Partners has agreed to acquire a 10% stake in the Atlanta Falcons, in a deal that values the NFL franchise at $10.6 billion. Subject to NFL approval, the transaction will be completed in two stages over the next 18 months. According to CNBC, the deal is worth approximately $1.06 billion. Arctos will initially acquire…
Disney has sold out its advertising inventory for Super Bowl LXI, becoming the earliest broadcaster in history to fully book commercial slots for the NFL’s championship game. The announcement came nearly a month before the start of the 2026-27 NFL season, setting a new industry record. The milestone marks the second consecutive year that the…
Paraag Marathe, one of the San Francisco 49ers’ longest-serving executives and owner Jed York’s trusted lieutenant for nearly 25 years, is stepping away from his role with the NFL franchise to focus on Leeds United and Rangers FC. In an internal email shared by the 49ers, York thanked Marathe for his long-standing commitment to the…
Notre Dame has announced a landmark jersey patch agreement with financial services company SoFi, a deal reportedly worth between $18 million and $20 million annually, making it the richest known jersey patch partnership in college sports. Athletic director Pete Bevacqua confirmed the collaboration on Tuesday, revealing that SoFi’s logo will appear on Notre Dame uniforms,…
As college sports continue to unlock new commercial opportunities, Ohio State University has secured one of the richest jersey patch sponsorship agreements in the history of U.S. collegiate athletics. The university has reached a deal with financial giant JPMorgan Chase reportedly worth $17 million per year, with the Chase logo set to appear on the…
The Green Bay Packers generated a franchise-record $753.3 million in revenue during the fiscal year ending March 31, 2026, highlighting the continued financial strength of the NFL’s only publicly owned team. The figure represented a 4.7% increase from the previous year. However, the Packers’ operating income fell from a profit of $83.7 million to a…
Bank of America and the Carolina Panthers have extended their naming-rights partnership for Bank of America Stadium, as the venue’s renovation project expands beyond $1.3bn. Neither party disclosed the financial terms or length of the renewed agreement. The extension comes as Tepper Sports & Entertainment (TSE) announced an additional $500m in private investment for the…
beIN has renewed its media rights agreement for the NFL in France and expanded its weekly coverage with an additional live game featuring French-language commentary. The agreement comes ahead of the league’s first-ever regular-season game in France. beIN has held the NFL’s media rights in the country since 2012. Under the expanded deal, the broadcaster…
As the debate over “football” and “soccer” continues in the United States, the NFL has turned the momentum surrounding the 2026 FIFA World Cup into a new commercial opportunity. The league has teamed up with Fanatics and Nike to launch two collections inspired by soccer, bringing together the visual language of American football and the…
