Arctos Partners has agreed to acquire a 10% stake in the Atlanta Falcons, in a deal that values the NFL franchise at $10.6 billion.
Subject to NFL approval, the transaction will be completed in two stages over the next 18 months. According to CNBC, the deal is worth approximately $1.06 billion. Arctos will initially acquire a 7.5% stake, followed by the remaining 2.5% in the second phase, according to Sportico.
The Falcons’ valuation could rise to as much as $11 billion following the transaction.
The deal would make the Falcons the fourth NFL franchise in Arctos Partners’ portfolio. The investment firm already holds stakes in the Buffalo Bills, Los Angeles Chargers and Cleveland Browns, making it the only private equity firm with investments in more than one NFL team.
Arthur Blank owns less than 73%
Falcons owner Arthur Blank currently owns just under 73% of the franchise. It has not been disclosed whether the entire 10% stake being sold will come from Blank’s holding or whether other shareholders will also participate in the transaction.
The Falcons generated estimated revenue of around $800 million during the 2025-26 season, while annual sponsorship revenue exceeds $100 million.
Atlanta has yet to win a Super Bowl in franchise history.
Falcons set for NFL’s second game in Spain
The Atlanta Falcons will feature in the NFL’s second game in Spain on Nov. 8, when they face the Cincinnati Bengals at Santiago Bernabéu Stadium in Madrid.
The transaction further highlights the growing role of institutional capital in NFL ownership and the rapid increase in franchise valuations across the league.