Football generates an annual economic impact of €1.521 billion and supports 27,822 jobs in the Barcelona metropolitan area, according to a new report titled The Football That Moves Barcelona, produced by 2Playbook in collaboration with the Barcelona Chamber of Commerce. The study analysed the activity of seven clubs: FC Barcelona, RCD Espanyol, CE Sabadell, CE…
As FC Barcelona aims to surpass the €1 billion milestone with a projected total revenue of €1.075 billion for the 2025-2026 financial year, Joan Laporta’s board of directors is successfully unlocking new digital income streams. At the forefront of this strategy is the club’s official YouTube channel, which has registered its highest-ever commercial turnover. According…
FC Barcelona and Catalan logistics company Serveto have agreed to extend their commercial partnership until June 2027, continuing a collaboration that has become a longstanding part of the club’s professional sports structure. Under the renewed agreement, Serveto will remain an official partner of FC Barcelona’s basketball, handball, futsal, and roller hockey teams, reinforcing its visibility…
FC Barcelona is accelerating the expansion of its retail division BLM (Barça Licensing & Merchandising), with the club aiming to turn the business into a €300 million operation within the next three years. According to club projections, BLM is expected to surpass €200 million in revenue during the 2025-2026 season. Barcelona’s management believes several key…
FC Barcelona has strengthened its international commercial strategy by adding Emirates Islamic as a new regional banking partner in the United Arab Emirates. The agreement, announced on 20 May 2026, positions the bank as the club’s official commercial banking partner in the UAE until June 2028. While financial terms were not disclosed, the partnership is…
El Clásico continues to be much more than a football match. The latest showdown between FC Barcelona and Real Madrid CF once again highlights not only the rivalry on the pitch, but also the battle between some of the world’s biggest brands. According to the annual Sport&Entertainment Sponsorship Barometer published by SPSG Consulting, Nike and…
FC Barcelona will once again turn its jersey into a cultural platform. For the el clasico clash against Real Madrid on May 10, Spotify will replace its logo with the name of Olivia Rodrigo. The move is part of the club’s hybrid strategy blending football and music. As part of its ongoing partnership with Spotify,…
FC Barcelona has agreed a five-year extension of its partnership with WhiteBIT, confirming the company will remain the club’s Official Cryptocurrency Exchange Partner and Global Partner through 2030. The renewed deal strengthens Barcelona’s long-term positioning within the digital finance sector, aligning the club with one of the fastest-growing areas of global technology while ensuring stability…
FC Barcelona has taken a step into the second-hand retail space, investing in circular economy startup Drelife through its innovation arm, Barça Innovation Hub. The deal also involves Barça Licensing & Merchandising (BLM), positioning the club as an early mover among elite teams in integrating resale into its official commercial ecosystem. Rather than relying on…
FC Barcelona is set to release a 2026–27 away kit that pays tribute to Kobe Bryant, as part of its ongoing collaboration with Nike and the Mamba line. The design is expected to carry one of Bryant’s most recognizable messages — “Leave the game better than you found it†— placed on the inner collar,…
