The International Tennis Federation has officially rebranded as World Tennis, marking a new chapter for the governing body that has overseen global tennis since 1913. Alongside the rebrand, World Tennis unveiled a long-term growth strategy aimed at increasing global tennis participation by 30% over the next decade, with a target of reaching 140 million players…
Saudi Arabia has unveiled plans for a spectacular new National Tennis Centre as part of the ever-growing Qiddiya City development, further strengthening the Kingdom’s ambitions to become a global destination for major sporting events. The new complex will be centred around a 15,000-seat Centre Court arena equipped with a retractable roof, designed to host some…
Just a week ago, 24-year-old Polish tennis player Maja Chwalińska arrived in Paris with uncertainty hanging over every aspect of her career. Ranked No. 114 in the world, Chwalińska had no major sponsors, no guaranteed income and no assurance she could even cover the cost of her hotel stay during the tournament. Prize money is…
Tennis Australia has appointed Andrew Abdo, the long-serving chief executive of Australia’s National Rugby League (NRL), as its new CEO, marking a major leadership change for the governing body of the Australian Open. Abdo will officially take over following a transition period, remaining in his current NRL role until July 15 to ensure continuity during…
World No. 1 Aryna Sabalenka has reignited the debate over prize money distribution in professional tennis, criticizing the sport’s financial structure and warning that players could consider collective action, including potential boycotts of Grand Slam events if reforms are not made. Sabalenka argued that the value generated by players is not fairly reflected in tournament…
U.S. Open organizers have yet to decide whether they will match or surpass the record-breaking prize purse set by the Masters in 2026, according to USGA CEO Mike Whan. Augusta National raised the Masters purse by $1.5 million in April, bringing the total to a record $22.5 million — the highest ever among golf’s four…
ATP Media has reported a strong financial performance, posting a 32% year-on-year increase in profits, driven primarily by new media rights agreements. The organization generated approximately $480 million in revenue, marking one of the strongest financial results in its history. A significant portion of this growth stems from newly negotiated broadcast deals across Europe and…
The NCAA has agreed to a sweeping change in its amateurism framework, settling a class action lawsuit brought by tennis players Reese Brantmeier and Maya Joint while committing more than $2 million in damages. At the center of the case was a long-standing restriction that prevented prospective student-athletes from accepting prize money earned before enrolling…
The NCAA is edging closer to a significant policy shift that could reshape the economics of college athletics, following a landmark legal settlement involving tennis players Reese Brantmeier and Maya Joint. At the center of the issue: whether college athletes can freely earn prize money without jeopardizing their eligibility. From legal challenge to policy shift…
Saudi Arabia is continuing its aggressive expansion into global sports, with plans to establish its own dedicated tennis “tour†within the ATP Tour. The country, backed by the Public Investment Fund (PIF) and its sports arm Surj Sports Investment, is already set to host a new Masters 1000 tournament starting in 2028. However, reports suggest…
