Netflix attracted a major global audience for Ronda Rousey’s return to MMA, with the event averaging 12.4 million viewers worldwide. The bout, promoted by Most Valuable Promotions (MVP), peaked at nearly 17 million global viewers and reached a peak audience of 11.6 million in the United States alone. Held in Inglewood, California, the event marked…
Netflix is closing in on a deal to exclusively broadcast the NFL Honors ceremony beginning in 2027, according to reports. The annual event, held during Super Bowl week, celebrates the National Football League’s top individual achievements, including awards such as MVP, Offensive and Defensive Rookie of the Year, and Coach of the Year. The ceremony…
The animated sports film GOAT is set to debut on Netflix on May 14, following a strong theatrical run that generated $190.4 million worldwide. Produced by Sony Pictures Animation and backed by Stephen Curry, the film premiered in theaters on February 13 before moving to premium video on demand in late March. “GOAT” features the…
Netflix is in talks with the NFL over a potential expansion of its live rights package, as the streaming giant doubles down on sports content following a strong first quarter in 2026. Speaking during the company’s earnings call, co-CEO Ted Sarandos confirmed ongoing discussions with the NFL, describing live sports as a growing pillar of…
Netflix has secured exclusive rights in Mexico for the Concacaf Gold Cup and Concacaf Nations League Finals under a four-year agreement with Concacaf. The deal covers the 2027 and 2029 editions of both competitions, strengthening Netflix’s push into live sports. The 2027 Nations League Finals will be held in March at SoFi Stadium, while the…
The highly anticipated documentary series involving Paris Saint-Germain and Netflix has hit a standstill, raising doubts over whether the project will ever be released. The idea was first announced by club president Nasser Al-Khelaifi shortly after PSG’s historic UEFA Champions League triumph against Inter. The series was expected to offer exclusive behind-the-scenes access to the…
Major League Baseball made its debut on Netflix with strong viewership, as the Yankees vs. Giants Opening Night broadcast drew 2.97 million viewers. According to Nielsen, the game averaged a 1.3 rating, making it the most-watched MLB Opening Night or Opening Day broadcast since the pandemic-affected 2020 season. Excluding that period, it is the highest…
Netflix is reportedly looking to significantly bolster its American football portfolio. Following its recent Major League Baseball streaming debut, the platform is now in pursuit of an expanded NFL package that includes a high-profile Thanksgiving Eve slot and an International Series opener. New Windows for the Streamer The NFL recently tested the waters for a…
The marketing campaign for Peaky Blinders has taken an unusual turn in recent months. Instead of relying on trailers or billboards, Netflix has begun using live sports — from European football stadiums to the NFL — as immersive promotional platforms. The strategy reached its most visible form in March, when Atlético Madrid transformed a La…
Netflix Brazil has unveiled an ambitious slate of sports programming for 2026, centering on the rich legacy and cultural impact of Brazilian soccer. The lineup features three distinct documentaries, headlined by a highly anticipated series on the legendary Ronaldinho Gaúcho. The collection kicks off on April 16 with “Ronaldinho: The One and Only,” a three-part…
