Major League Baseball made its debut on Netflix with strong viewership, as the Yankees vs. Giants Opening Night broadcast drew 2.97 million viewers. According to Nielsen, the game averaged a 1.3 rating, making it the most-watched MLB Opening Night or Opening Day broadcast since the pandemic-affected 2020 season. Excluding that period, it is the highest…
Netflix is reportedly looking to significantly bolster its American football portfolio. Following its recent Major League Baseball streaming debut, the platform is now in pursuit of an expanded NFL package that includes a high-profile Thanksgiving Eve slot and an International Series opener. New Windows for the Streamer The NFL recently tested the waters for a…
The marketing campaign for Peaky Blinders has taken an unusual turn in recent months. Instead of relying on trailers or billboards, Netflix has begun using live sports — from European football stadiums to the NFL — as immersive promotional platforms. The strategy reached its most visible form in March, when Atlético Madrid transformed a La…
Netflix Brazil has unveiled an ambitious slate of sports programming for 2026, centering on the rich legacy and cultural impact of Brazilian soccer. The lineup features three distinct documentaries, headlined by a highly anticipated series on the legendary Ronaldinho Gaúcho. The collection kicks off on April 16 with “Ronaldinho: The One and Only,” a three-part…
WWE has expanded its international broadcast partnership with Netflix, which will now stream the company’s premium live events (PLEs) in Germany and Austria. The agreement will see major WWE events such as WrestleMania, SummerSlam, Money in the Bank and Clash in Italy available on the streaming platform. Content from the WWE Network will be migrated…
The decision to make Netflix the exclusive broadcast partner for the World Baseball Classic (WBC) in Japan is triggering widespread concern that MLB is sacrificing mass viewership for corporate revenue, potentially alienating millions of fans in the world’s most baseball-obsessed nation. The Shift from Free-to-Air to Subscription Historically, the WBC has been a national event…
Netflix has officially set its sights on becoming the global hub for major combat sports events. Following the high-profile announcement of a blockbuster showdown between MMA legends Ronda Rousey and Gina Carano, Netflix’s leadership is clarifying that this move is less about a specific “MMA strategy” and more about the platform’s broader ambition to dominate…
The Australian Rugby League Commission’s (ARLC) quest to secure a record-breaking broadcast deal has faced a strategic hurdle, with global streaming giant Netflix officially confirming it will not pursue the rights for the NRL. Strategy Mismatch for Netflix Despite mounting speculation that a major streamer might ignite a bidding war, Netflix has pivoted away from…
In football, theatre is usually reserved for the pitch. This Friday, however, the CÃvitas Metropolitano will shed its modern skin to become a time machine, transporting over 70,000 fans straight into the grit, smoke, and sharp suits of 1930s Birmingham. In a landmark partnership with Netflix, Atlético Madrid is going all-in to promote El hombre…
“Premier League Plus” is coming. Here’s what that means for the future of the beautiful game. Forget NBC. Forget Sky Sports. The Premier League wants to come straight to your screen — on its own terms. The world’s most-watched soccer league announced Thursday the launch of Premier League Plus, a direct-to-consumer streaming platform that puts…
