Paris Saint-Germain has unveiled two American football-inspired jerseys as part of its “Football is Football” campaign, launched during NFL Week in France. The initiative runs until Sunday, October 25, when the New Orleans Saints will face the Pittsburgh Steelers at the Stade de France in the first NFL game to be held in France. Designed…
Paris Saint-Germain has strengthened its ties with the fashion industry through a new collaboration with French designer Freaky Debbie during Paris Fashion Week. The collaboration featured three pieces that reinterpreted the club’s football identity through upcycling: a dress made from PSG shirts, a sculptural bomber jacket and a customised football. The collection was presented at…
Paris Saint-Germain and Aston Villa are guaranteed €4 million each for taking part in the 2026 UEFA Super Cup, while the winner will receive an additional €1 million. The 51st edition of the UEFA Super Cup will be played on Wednesday, August 12, at Stadion Salzburg in Austria, with the reigning UEFA Champions League and…
Paris Saint-Germain has signed a new premium partnership with Google, with the agreement set to run through 2029. Almost exactly one year after partnering with Paris FC through its Google Pixel smartphone brand, the U.S. technology giant has expanded its presence in French football by joining forces with the reigning UEFA Champions League and Ligue…
Paris Saint-Germain has announced a new multi-year partnership with Chinese electric vehicle manufacturer BYD, naming the company the club’s Official Automotive Partner through June 2029. The agreement includes global marketing campaigns, exclusive content featuring PSG’s men’s and women’s teams, and fan engagement initiatives designed to connect supporters with the brand. As part of the partnership,…
Paris Saint-Germain is on the verge of significantly strengthening its long-standing partnership with Nike, with the two sides reportedly agreeing to a new five-year extension. According to French outlet L’Équipe, the agreement will extend the current deal from 2032 to 2037, ensuring that Nike remains PSG’s technical partner for nearly five decades after the relationship…
Paris Saint-Germain has expanded its lifestyle portfolio through a new partnership with U.S.-based coffee brand La La Land Cafe, bringing the company’s first-ever European pop-up to the PSG Café on the Champs-Élysées. The activation, running from 1 to 12 July, follows a previous collaboration between the two brands in Shanghai and underlines PSG’s ambition to…
More than two decades after retiring from basketball, Michael Jordan continues to dominate in a different arena: business. Widely regarded as the greatest basketball player of all time, Jordan has transformed his legacy into one of the most valuable personal brands in sports history. The foundation of that success is Jordan Brand, Nike’s iconic subsidiary…
Winning a second consecutive UEFA Champions League title has earned Paris Saint-Germain an estimated €146 million in prize money, underlining the growing financial rewards available in European football’s premier club competition. After defeating Arsenal FC in a penalty shootout in Budapest, PSG added another €6.5 million to its earnings, taking its total Champions League revenue…
Football’s economic balance is now directly shaping competition on the pitch. Squad values have become central to success stories, and Europe’s football landscape is increasingly defined by financial power. In the UEFA Europa League, Aston Villa stood out with a squad valuation of around €547 million, making them the second most valuable team in the…
