Paris Saint-Germain has strengthened its ties with the fashion industry through a new collaboration with French designer Freaky Debbie during Paris Fashion Week.
The collaboration featured three pieces that reinterpreted the club’s football identity through upcycling: a dress made from PSG shirts, a sculptural bomber jacket and a customised football. The collection was presented at a Paris showroom on September 30, alongside a photography exhibition by Xavier and David Hugonot Petit.
PSG shirts transformed into fashion pieces
The centrepiece of the collaboration was “Déesse de la Victoire” (Goddess of Victory), a dress inspired by classical sculptures and created using Paris Saint-Germain football shirts.
The piece was first unveiled in July 2026 as part of “Ici C’est Paris La Maison”, one of PSG’s initiatives connecting the club’s identity with fashion and lifestyle.
Its appearance during Paris Fashion Week provided another platform for the club to showcase its visual identity to audiences beyond football.
Freaky Debbie also created a sculptural bomber jacket and a customised football incorporating elements of PSG’s branding. Together, the three pieces demonstrated how existing club merchandise and visual assets can be repurposed into fashion and design objects through upcycling.
Football, fashion and contemporary art meet in Paris
The presentation took place on September 30 at 11 Rue d’Hauteville in Paris’ 10th arrondissement.
The showroom also hosted “Married to the Game”, a photography exhibition by Xavier and David Hugonot Petit featuring previously unseen images captured at the Parc des Princes.
The exhibition offered another perspective on PSG’s relationship with its supporters and home stadium, complementing the fashion collection with a contemporary art component.
By bringing together upcycled football shirts, customised sporting equipment and photography, the project reflects PSG’s broader strategy of extending its brand identity beyond football and into fashion, design and creative culture.