PUMA has officially revealed the new STELLAR NITRO™ ULTIMATE match ball, which will be used in LALIGA during the 2026/27 season. The company describes it as the most technologically advanced football it has ever developed for elite competitions. Designed to match the increasing speed and intensity of modern football, the new ball features PUMA’s proprietary…
Global sportswear giant PUMA is doubling down on its lifestyle offensive, appointing Laurent Fricker as Vice President of its Sportstyle Business Unit, effective June 1, 2026. Fricker will report directly to Chief Brand Officer Maria Valdes, a signal that this role sits at the intersection of product, culture, and brand storytelling—not just operations. At PUMA,…
Sportswear giant PUMA has revealed its latest national team kits in a bold global showcase, reinforcing its position ahead of the upcoming international football competitions. The new collection spans 11 nations across four continents, highlighting Puma’s expanding footprint in elite football and its deep ties with global football culture. Global launch in New York City…
The Basketball Africa League has signed a multi-year agreement with Puma, naming the brand as the league’s official outfitter in a move that underscores both parties’ ambitions in the rapidly growing African basketball ecosystem. Beginning with the 2026 season, Puma will supply official game uniforms for all BAL teams, along with apparel for referees and…
Norwegian side Bodø/Glimt have unveiled their 2026 home kit, blending a celebration of their 110-year history with a bold statement about their growing global footprint following a historic UEFA Champions League campaign. Founded in 1916 in the Arctic coastal town of Bodø, the club has evolved from a small local team into one of European…
There’s a familiar pattern when global sportswear brands re-enter niche markets: start with visibility, then build influence. Puma is doing both at once with VfL Gummersbach—and adding a layer most kit deals don’t have. From the 2026–27 season, Puma will become the club’s official technical partner, supplying everything from first-team kits to academy gear and…
The World Cup kits had never been this balanced. The 2022 Qatar tournament will be remembered not just for Argentina’s golden medal, but for another historic moment: the end of a 20-year era in sports equipment supply. The numbers tell the story: Adidas held an average 42% market share of World Cup team suppliers from…
In the ever-competitive world of athletic footwear, online engagement has become as critical as on-court performance. January 2026’s data from RETAILBOSS highlights the brands that are winning the digital race, offering insights into consumer behavior, brand loyalty, and the growing importance of e-commerce in the sneaker market. The analysis ranks sneaker brand websites by monthly…
Puma and Borussia Dortmund have unveiled a special edition jersey for the 2025/26 season to mark the 100th anniversary of the historic Rote Erde stadium. The kit pays tribute to the iconic venue, which opened a century ago and sits next to Signal Iduna Park in Dortmund. Once the home stadium of the club’s professional…
Puma has officially launched the “Retro King” collection, a new lifestyle line developed in collaboration with Olympique de Marseille (OM). The collection merges the club’s iconic identity with a nostalgic aesthetic, drawing inspiration from the German sportswear brand’s legendary “King” archive. Collection Highlights The centerpiece of the collaboration features two distinctive jerseys—one in classic white…
