Puma

Genel

Manchester City, PUMA and Charlotte Soccer Academy Launch Youth Development Collaboration in the United States
Byoutsidesport March 7, 2026March 6, 2026

Manchester City has announced a landmark youth development collaboration with the Charlotte Soccer Academy (CSA) and global sportswear partner PUMA. This initiative marks a strategic expansion of the Premier League champions’ football education and grassroots footprint in the United States, ahead of the 2026 FIFA World Cup. Embedding Elite Methodology in Grassroots Soccer The collaboration…

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MARKETING

RB Leipzig and PUMA Unveil Glow In The Dark Special Edition Jersey with New York Fashion Week Activation
Byoutsidesport February 25, 2026

RB Leipzig and PUMA have officially launched a limited-edition “Glow In The Dark” jersey, blending performance technology with a high-fashion lifestyle concept. The jersey was unveiled at an international activation event at the Saturdays Football store in New York City, timed to coincide with New York Fashion Week. The event drew a high-profile audience of…

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MARKETING

Borussia Dortmund Trades Puma Match Balls for Testicular Health Checks
Byoutsidesport February 21, 2026February 21, 2026

In a bold fusion of sports marketing and public health, Borussia Dortmund (BVB) has launched the “Balls for Balls” campaign. Partnering with the medical platform FAQ YOU, the Bundesliga giant utilized its February 13 fixture against Mainz 05 to break the taboo surrounding testicular cancer. The activation offered a direct, high-value incentive: any male fan…

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MARKETING

The Official Match Ball for the Premier League Season Finale
Byoutsidesport February 20, 2026February 20, 2026

On February 19, 2026, PUMA officially unveiled the Orbita Ultimate PL Thrill, the match ball that will be used during the final, high-stakes stretch of the 2025/26 Premier League season. As the first year of PUMA’s landmark partnership with the Premier League reaches its peak, the “Thrill Edition” replaces the winter ball to accompany the…

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Genel

Anta Sports Buys 29% Stake in Puma
Byoutsidesport January 27, 2026January 28, 2026

In a move that reshapes the global sportswear hierarchy, the Chinese powerhouse Anta Sports has acquired a 29% stake in Puma for €1.5 billion. This transaction officially makes Anta the largest shareholder in the German brand. Anta Sports—which already owns high-profile brands such as Fila, Wilson, and Salomon—is strategically positioning itself to challenge the dominance…

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HOT TOPICS

Which Brands are Ruling Europe’s Elite Leagues in 2026?
Byoutsidesport January 26, 2026January 26, 2026

As the European football season hits its stride, the battle for supremacy isn’t just happening on the pitch. The world’s leading sportswear giants are locked in a fierce competition to dress the champions-elect. From the dominance of Nike to the strategic rise of Puma, here is how the kit sponsors of Europe’s current league leaders…

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MARKETING

Fans and AI Team Up to Design Future Kits
Byoutsidesport January 23, 2026January 27, 2026

The iconic white and blue of Olympique de Marseille (OM) is getting a futuristic makeover. In a bold move to merge tradition with technology, Puma has announced an initiative to involve both artificial intelligence and the club’s passionate fanbase in the design process for upcoming jerseys. A New Era of Kit Design Rather than keeping…

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SPONSORSHIP

Puma Becomes Official McLaren Partner
Byoutsidesport January 21, 2026January 21, 2026

Sportswear giant Puma has officially become the global partner for McLaren Racing, covering Formula 1, IndyCar, and WEC. Following McLaren’s 2025 F1 Championship win, the deal solidifies Puma’s dominance in the motorsport market. Key Details of the Partnership: The first major brand activation is set for the Australian Grand Prix on March 14, 2026.

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SPONSORSHIP

Who Dominates the 2025-26 UCL?
Byoutsidesport January 20, 2026January 26, 2026

As the 2025-2026 UEFA Champions League season approaches, the competition is just as fierce in the boardrooms as it is on the pitch. According to the latest data from Football Kit Archive, the landscape of technical sponsorships is shifting, with one heritage giant tightening its grip on Europe’s elite. Adidas Reclaims the Throne The biggest…

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SPONSORSHIP

McLaren Racing Switches to Puma
Byoutsidesport January 20, 2026January 22, 2026

McLaren Racing has officially announced a landmark multi-year partnership with German sportswear giant Puma, which will become the team’s official technical partner starting in the 2026 season. Puma will replace the British brand Castore as the supplier for the “Papaya” team. A Strategic Move for the World Champions McLaren, the reigning F1 Driver and Constructor…

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