Japanese premium automaker Lexus has renewed its partnership with the Barcelona Open Banc Sabadell for a third consecutive year, reinforcing its presence in the global tennis ecosystem.
The brand will once again serve as the official automotive and mobility partner of the prestigious tournament, also known as the Trofeo Conde de Godó. The 73rd edition is scheduled to take place from April 11 to April 19 at the iconic Real Club de Tenis Barcelona 1899.
Driving Tournament Operations
While financial terms of the agreement remain undisclosed, Lexus will play a central logistical role throughout the event. The company will provide a fleet of hybrid and electric vehicles, ensuring efficient and sustainable transportation for:
- Players
- Team members
- Tournament officials
This mobility solution aligns with broader efforts to improve sustainability and operational efficiency in elite sporting events.
Strengthening Tennis Footprint
Lexus continues to deepen its footprint in professional tennis. The brand holds a global partnership with the ATP Tour and collaborates with Spanish star Paula Badosa.
At a regional level, Lexus also activates across multiple competitions and institutions, including:
- ATP Challenger events in Murcia and Tenerife
- Club de Tenis Tarragona
- Real Murcia Club de Tenis 1919
Strategic Positioning
By extending its relationship with one of Spain’s most historic tennis tournaments, Lexus continues to position itself at the intersection of premium mobility, sustainability, and elite sport—a strategy increasingly adopted by automotive brands seeking deeper engagement with global audiences.