La Liga Kit Sponsors: Nike and Adidas Battle for Market Dominance
Middlesbrough FC Gives Front-of-Shirt Sponsorship to Club Foundation in Charity Activation
Travis Kelce Joins Six Flags Entertainment Corporation as Brand Ambassador
Herbalife Renews Partnership with LA Galaxy Special Olympics Unified Team
Miami Open Secures New and Returning Sponsors Ahead of 2026 Tournament
AFA Unveils New Regional Sponsors During China Expansion Tour
Decathlon Expands Padel Footprint with New Partnership in Switzerland
Puma and Omega Celebrate Armand Duplantis’ Latest World Record
Kia Extends Record-Breaking Partnership with Surrey Women Until 2029
Amacx Sports Nutrition signs global partnership with Ironman
Crystal Palace unveils fan-chosen SunExpress aircraft livery ‘The Eagle’
F1 Academy adds Sephora as sponsor while NASCAR partners with Super.com
Umbro Renews Partnership with Brazil’s National Futsal League (LNF) Through 2029
Brazil National Team Scores Major Partnership with Food Giant Sadia
Sir Jim Ratcliffe’s INEOS Grenadiers Cycling Team Secures Landmark €100 Million Sponsorship Deal
The Picklr Signs Nick Kyrgios: A Strategic Shift in Pickleball Franchising
Reebok Makes Bold Return to Football with Juventus Star Dušan Vlahović as Global Ambassador
Manchester City Extends Partnership with Chinese Baijiu Brand JNC
Cadillac F1 Bolsters Tech Portfolio with Core Scientific as Official Data Center Partner
Hisense Partners with Admiral Bundesliga for Season Finale
Penalty Renews Partnership with Uruguayan League Until End of 2026
Corpay Partners with Formula E as Exclusive FX Provider
MG Extends Strategic Partnership as Official Automotive Partner of the 2026 Davis Cup Finals
Oracle Red Bull Racing Announces Multi-Year Global Recruitment Partnership with Indeed
Barcelona Open Banc Sabadell Secures Title Sponsor Through 2028
Takis Becomes Official Front-of-Shirt Sponsor for Kings League Spain’s Sixth Split
AS Roma Secures Eurobet.live as New Main Shirt Sponsor
Pierre Gasly Renews Strategic Partnership with Van Rysel
Fluminense Extends Partnership with Superbet Until 2029
Why Nations’ Tourism Offices Partner with Lower-League Football Clubs
Arsenal Signs Multi-Year Partnership with ADT
MLB and Adobe Expand Partnership to Transform Digital Fan Experiences
McLaren F1 Secures Loop Extension as ‘Official Earplug Partner’ for Historic 2026 Season
Luxury Automakers Accelerate Sports Marketing to Boost Premium Brand Image
Visa Launches 2026 World Cup Campaign in Argentina Starring De Paul and Paredes
Adidas snaps up academy starlet Jalen Foucan
Birmingham Phoenix Secures Skechers as Lead Shirt Sponsor for 2026 Season
TotalEnergies Expands Cycling Sponsorship to Six Major French Races
Real Madrid Renews Sponsorship with Emirates Until 2030-2031
Cabify Expands LaLiga Presence with Atlético de Madrid Mobility Partnership
Tennessee Titans Name Vanderbilt Health as Cornerstone Partner for New Nissan Stadium
United Soccer League Names vivenu as Official Ticketing Partner
US Open Names Harvey as Official Legal Assistant in New Multiyear Partnership
Bitpanda and FC Bayern Munich Expand Strategic Partnership
Rexona Appoints Ronaldo Fenômeno as Ambassador for the 2026 World Cup
AFA and Google Announce Landmark Global Partnership
KitKat Unveils Full-Scale F1 Car Made Entirely of Chocolate
Hammarby Fotboll Secures Landmark Partnership with Revolut
Jack Draper Officially Signs Footwear Partnership with ASICS
