Real Madrid C.F. has secured its primary commercial asset by extending its partnership with Emirates for an additional five seasons. Under the new agreement, the deal will run through the 2030-2031 season, with an increased valuation estimated at approximately €74 million annually.
Strategic Expansion of Partnership Assets
The renewed contract significantly broadens the scope of the collaboration between the airline and the club. Key updates include:
- Basketball Integration: For the first time, the Emirates brand will feature on the jerseys of Real Madrid’s professional basketball team.
- Consolidated Presence: The airline maintains its prominent position on the front of the jerseys for the men’s and women’s football first teams.
- Strategic Continuity: This renewal ensures stability among the club’s three core commercial partners—Emirates, Adidas, and HP—securing their commitment through at least the 2027-2028 season. Together, this trio contributes roughly €220 million in annual revenue.
Financial Performance Overview
According to the club’s interim financial statements for the first half of the 2025-2026 season:
- Total Revenue: The club reported €618 million in revenue, a 2.8% year-over-year decrease.
- Net Profit: Profit fell by 80% to €5 million, primarily driven by a 26.2% increase in spending on the sports squad (wages and amortization).
- Commercial Headwinds: Commercial revenue for the first semester reached €223.6 million (an 11.7% drop), partly due to the conclusion of the club’s strategic agreement with Providence. Additionally, merchandising revenue experienced a 22.4% decline as the market normalized following the “extraordinary impact” of the Kylian Mbappé signing and the 2024 Champions League title win.
- Stadium Operations: The Santiago Bernabéu continues to be a vital asset, generating €43 million in the first semester, bolstered by the success of the stadium tour and the “RM Experience,” which offset a decrease in concert and event revenue.