Loop, the Belgian innovator in high-tech ear protection, has officially extended its partnership with the McLaren Mastercard Formula 1 Team for the 2026 season. The deal solidifies Loop’s position as the team’s “Official Earplug Partner” during a period of peak performance for the Woking-based outfit.
The timing of the renewal couldn’t be better. McLaren enters 2026 as the 2025 Constructors’ Champion, boasting the reigning Drivers’ World Champion, Lando Norris, in their cockpit. For Loop, the partnership is a statement of intent, aligning their “engineered design” philosophy with the pinnacle of automotive engineering.
1,000 Races and High-Stakes Exposure
The 2026 campaign is set to be a landmark year for McLaren. When the team hits the track for the Miami Grand Prix on May 3, it will celebrate its 1,000th race. This historic milestone is expected to drive record-breaking global viewership, providing sponsors like Loop with unprecedented brand visibility.
At the heart of the collaboration is the McLaren Formula 1 Team x Loop Switch 2. This specialized hearing protection features three adjustable sound modes, designed to handle the extreme noise of a 22-car F1 grid—one of the loudest environments in professional sports.
Precision Engineering for Focus and Recovery
“Inside the McLaren team, Loop helps people stay focused and recover between sessions,” explained Maarten Bodewes, Co-Founder of Loop. “Fans experience that same intensity at the track. This partnership is about giving them control over the noise without taking away from the experience.”
Nick Martin, McLaren Racing’s Co-Chief Commercial Officer, echoed the importance of the technical synergy:
“Renewing the partnership reflects our shared belief that performance is built through small, deliberate advantages. Loop plays a vital role in how our team manages focus, from travel days to high-pressure race weekends.”
Availability and Pricing
The signature McLaren x Loop Switch 2 in ‘Papaya Orange’ is currently available for fans and audiophiles alike.
- Retail Price: €59.95 ($64.95 USD)
- Availability: Online at both Loop and McLaren’s official stores.
While financial terms of the extension remain undisclosed, the move signals a growing trend of “performance-lifestyle” brands finding high value in the F1 ecosystem.