The US Open and Harvey have announced a multiyear partnership that establishes the legal AI platform as the first official legal assistant of the tournament. The collaboration begins with the 2026 US Open and marks a significant entry for Harvey into the world of major sports sponsorships.
A Strategic Brand Alignment
The United States Tennis Association expressed enthusiasm for the new alliance. Deanne Pownall who serves as the Managing Director of Corporate Partnerships for the USTA noted that Harvey is a globally recognized brand with a firm commitment to delivering high-level service. She added that the partnership makes for a great fit with the standards of the US Open.
Winston Weinberg who serves as the CEO of Harvey stated that an opportunity to be a brand partner for the US Open does not come along often. He explained that this represents the first sports sponsorship for the company and emphasized that the global reach and brand reputation of the tournament made it the perfect match for their customers and employees.
In-Stadium and Global Visibility
The partnership includes a significant marketing component designed to drive consumer awareness. Spectators will see prominent signage for Harvey throughout the tournament grounds including inside Arthur Ashe Stadium and on select competition courts.
The agreement also extends to the international broadcast feed. Viewers around the world will see the logo for the legal AI platform displayed through virtual on-court placement during tournament matches.
This move highlights a growing trend of professional service firms and technology platforms utilizing major sporting events to reach a global professional audience. The partnership is scheduled to debut when the 2026 US Open begins its competition cycle.