The US Open men’s final averaged 3.2 million viewers on ABC, making it the most-watched men’s final since ESPN began broadcasting the tournament in 2009. Alexander Zverev’s four-set victory over American Ben Shelton on Sept. 13 was watched by 9% more viewers than last year’s final between Jannik Sinner and Carlos Alcaraz, which averaged 3…
A few seconds of broadcast footage during the US Open final highlighted the commercial value of organic brand exposure, after a camera cut to Pierce Brosnan connected Rolex’s tournament sponsorship with the actor’s history as James Bond. With the Rolex-branded match clock showing 0:07 on the scoreboard, the broadcast cut to Brosnan, who played James…
Sky Sports has extended its media rights agreement with the United States Tennis Association (USTA) to keep the US Open as an exclusive property on its platforms in the UK and Ireland through the end of 2030. The three-year extension will see Sky Sports and streaming service NOW continue to carry live coverage of the…
The US Open is increasingly extending beyond the boundaries of tennis, with sponsors moving beyond traditional logo placement and endorsement deals to focus on immersive experiences that generate content, data and direct consumer engagement. With 1.14 million spectators attending the tournament in 2025, more than $500 million in revenue and $108 million in prize money…
The US Tennis Association (USTA) has expanded the commercial portfolio of the US Open ahead of the 2026 tournament, adding US telecoms giant AT&T and digital fitness platform Peloton as new partners. Under a new five-year agreement, AT&T becomes the US Open’s official connectivity partner, providing wireless services, network infrastructure and on-site technical support throughout…
Ticket sales for the 2026 US Open have triggered massive demand and rapidly rising resale prices, with face-value tickets selling out within hours. The first batch of tickets became available through the American Express presale on Tuesday, leading to enormous online queues for premium sessions, especially the men’s singles final at Arthur Ashe Stadium. Social…
The United States Tennis Association (USTA) is reportedly seeking at least $400 million in private financing to support the renovation of Arthur Ashe Stadium in New York, home of the US Open. According to reports, the USTA is in talks with institutional investors to secure a long-term loan structure with an average maturity of around…
U.S. Open organizers have yet to decide whether they will match or surpass the record-breaking prize purse set by the Masters in 2026, according to USGA CEO Mike Whan. Augusta National raised the Masters purse by $1.5 million in April, bringing the total to a record $22.5 million — the highest ever among golf’s four…
The US Open and Harvey have announced a multiyear partnership that establishes the legal AI platform as the first official legal assistant of the tournament. The collaboration begins with the 2026 US Open and marks a significant entry for Harvey into the world of major sports sponsorships. A Strategic Brand Alignment The United States Tennis…
The United States Tennis Association (USTA) has officially appointed Craig Tiley as its next Chief Executive Officer. Tiley, a veteran executive who has led Tennis Australia since 2013 and served as the Australian Open tournament director since 2006, transitions to the U.S. governing body during a period of significant structural shifts in global professional tennis….
