Hammarby Fotboll has officially announced a new era for the club, naming digital banking powerhouse Revolut as its main partner and front-of-shirt sponsor. This landmark deal, described by the club as one of the largest commercial agreements in its history, secures a long-term future for both the men’s and women’s teams.
The partnership signals a shift in sports sponsorship strategy, moving beyond simple logo placement to deep operational integration. As part of the deal, Hammarby will migrate its internal financial infrastructure, including foreign exchange and expense management, to Revolut Business.
Enhancing the Supporter Experience
Revolut aims to become the “natural choice” for Hammarby supporters. To drive adoption, the fintech giant is offering a SEK 250 incentive for new users who sign up and utilize their card. Beyond financial rewards, the activation will include exclusive fan experiences such as:
- Behind-the-scenes stadium tours.
- VIP access to match-day tickets.
- Exclusive meet-and-greet opportunities with squad members and club legends.
“This is a global player that moves quickly, challenges conventions and shares our ambition to always stay one step ahead.” — Tomas Lindgren, Head of Sales at Hammarby Football
By integrating Revolut into the match-day experience, the club intends to bridge the gap between traditional football fandom and modern fintech efficiency.