AS Roma has officially confirmed a major new commercial partnership, naming Eurobet.live as the club’s new main shirt sponsor. Following the conclusion of their deal with Riyadh Season in June 2025, the Giallorossi have been seeking a long-term partner to occupy the primary space on their playing jerseys.
Deal Details and Financial Impact
The three-year and four-month agreement is a significant boost for the club’s commercial revenue.
- Annual Value: The deal is reportedly worth €16 million per season.
- Compliance Strategy: To comply with Italy’s “Decreto Dignità,” which restricts direct advertising for betting operators, the jerseys will feature the logo of Eurobet.live, the sports information portal associated with the betting company.
- Duration: The partnership is set to run through the end of the 2028-2029 season.
Strategic Importance
This agreement comes at a critical time for the club as it works to stabilize its finances and prepare for the conclusion of its UEFA settlement agreement by June 30, 2026. After several months of playing with an empty jersey—a situation that impacted the club’s bottom line—this deal provides essential stability.
The partnership also follows a series of recent commercial moves by Chief Revenue Officer Michael Gandler, including the addition of Wizz Air as the club’s sleeve sponsor and Gissah as a fragrance partner.
Official Debut
The partnership will be formally unveiled this Friday at an event in Rome, featuring the first team squad and a dedicated press conference. The Eurobet.live branding is expected to make its matchday debut during Roma’s upcoming away fixture against Como.