Fernando Alonso Extends Finetwork Partnership through 2026
Como 1907 and adidas Unveil Spezial Collaboration
Mavericks Hire CAA Sports to Lead Naming-Rights Search for 2031 Arena
Red Bull Italy SailGP and H-FARM Launch Strategic “Purpose Partnership”
RFEA and Allianz Sign Long-Term Talent Development Deal Through 2032
Sephora joins WNBL as Foundation and Official Beauty Partner
American Express and NBA Expand Partnership to Include USA Basketball and Gaming
Corpay and Rugby Australia Announce Multi-Year Partnership Extension
Credit One Bank Elevates Charleston Open Prize Money to Record $2.5 Million
FC Bayern Munich and Viessmann Extend Climate Partnership Early to Boost Sustainability
Top 14 Rugby Announces Historic Naming Rights Deal with Pennylane for Finals
BYD Group Charges Ahead as Manchester City’s Official Automotive Partner
ic! berlin Joins Audi Revolut F1 Team as Official Eyewear Partner
Real Sociedad Renews IMQ Seguros Partnership Until 2027
Tottenham Hotspur Secures Multi-Year Partnership with INFINOX
Turkish Airlines Becomes the Official Airline Partner of Rapid
Genoa CFC and Decathlon Launch Two-Year Technical Training Partnership
Ajax and TinQEnergie Announce Official Energy Partnership Through 2028
Nike Unveils Phantom 6 Player Edition for Alexia Putellas
Uber Becomes Official Sponsor of the Brazilian National Football Team
Fabio Silva Becomes the First Portuguese Face of New Balance Football
Coca-Cola Announces Major Multi-Year Partnership with Northern Ireland Football
Guinness Returns to UK Football with Historic Bristol City Women Sponsorship
Juventus and Stanley 1913 Launch Iconic Lifestyle Partnership
Xiaomi Appoints Julián Álvarez as Local Ambassador for Redmi Note 15 Launch
Manchester City Swaps Gatorade for Lucozade in Major Sports Drink Pivot
Barclays Replaces Santander as Williams F1 Official Bank
Al Ahli Extends Strategic Partnership with Cenomi Centers Until 2031
Volkswagen Signs Major Sponsorship Deal with CBF and Brazil National Team for 2026-2027
RC Deportivo Signs Galician Firm Indupanel as Official Sponsor
Live Nation and River Plate Secure Historic $110 Million Stadium Naming Rights Deal
Athletic Club Expands Sponsorship Portfolio With Cabify Partnership
Allianz Net Jannik Sinner in Global Ambassador Deal
Schweppes Joins Roland-Garros
Valencia CF Names illycaffè Coffee Partner
Bologna FC Renews Maldivian Luxury Deal
TBF and Garanti BBVA Extend for 5 More Years
Hyundai Named Partner of 2026 Paris Marathon
Etihad Airways Joins Palermo as Partner
Roma Signs Saudi Brand Gissah
Napoli drives with Dongfeng
Kynisca Partners with FIFA
City Expands Unilumin Deal
Sygna Joins Celta
The Return of the Three Stripes
Nu Joins Mercedes-AMG
Decathlon and Volleyball World Ink Global Deal
Puma Becomes Official McLaren Partner
Vueling Unveils Athletic Club Livery
