Suntory Beverage & Food Europe (SBFE) has officially announced a prestigious three-year partnership between its iconic brand, Schweppes, and Roland-Garros. As an Official Supplier, Schweppes will bring its legacy of sophistication to the world’s premier clay-court tournament through 2028.
The Perfect Match of Elegance
The alliance unites two heritage brands defined by precision and excellence. Roland-Garros, the legendary Grand Slam founded in 1891, is world-renowned for the unique demands of its red clay. Similarly, Schweppes, a pioneer since 1783, has long been the gold standard for refined, premium refreshments.
“Roland-Garros is a celebration of excellence and timeless moments—values that resonate deeply with Schweppes,” said Tanneguy Desmarest, Marketing Director for Schweppes. “We invite fans to embrace the art of taking their time and savoring the tournament’s most refined pleasures.”
Expanding a Premium Portfolio
This deal marks the latest addition to SBFE’s high-profile sports portfolio, which includes Orangina (Tour de France) and Lucozade (Liverpool FC and the England National Team).
Stéphane Morel, CEO of the French Tennis Federation (FFT), added: “This collaboration reflects our shared commitment to excellence and will enrich the spectator experience with Schweppes’ distinctive and iconic refreshments.”