MUNICH – Insurance giant Allianz has bolstered its elite sports portfolio by signing world number two tennis star Jannik Sinner as a global brand ambassador. The multi-year partnership marks a significant move for Allianz as it targets the tennis world’s 300 million fans to drive global engagement.
The collaboration will launch under the tagline “We’re here to serve,” a play on words reflecting both Sinner’s prowess on the court and Allianz’s commitment to customer service. Beyond marketing, the deal includes a philanthropic component, with Allianz pledging support for The Jannik Sinner Foundation to fund educational and athletic programs for youth.
Sinner, coming off a dominant 2025 season with titles at the Australian Open and Wimbledon, joins an Allianz roster that already includes FC Bayern München and the Olympic/Paralympic Movements.
“I know Allianz shares my vision of resilience and preparation,” Sinner stated. “A strong team drives every achievement, and I look forward to building this collaboration together.”