Hyundai has accelerated its commitment to the running community by becoming an Official Partner of the Schneider Electric Marathon de Paris, starting in 2026. This strategic move elevates Hyundai’s “Run to Progress” program, placing the brand at the heart of one of the world’s premier athletic events.
Laure Manaudou to Lead “First-Timers” Campaign
The partnership is bolstered by the arrival of French swimming legend and Olympic champion Laure Manaudou as a brand ambassador. Manaudou will embody the theme of “First-Timers,” documenting her own journey as she prepares to run her very first marathon. She will be supported by her brother and coach, Nicolas Manaudou, while French hurdles legend Stéphane Diagana continues his long-standing role as a brand ambassador for a fourth season.
A Nationwide Running Ecosystem
Hyundai’s 2026 running calendar in France will be extensive, covering the Paris Half Marathon, adidas 10K Paris, and the Marseille-Cassis race. Beyond elite events, Hyundai is leveraging its dealership network to support nearly 200 local races.
As the Official Mobility Partner, Hyundai will focus on its electrified range, providing course reconnaissance, collective training runs, and digital coaching content. According to recent data, 89% of runners already view Hyundai as a legitimate player in the running world, a sentiment the brand aims to solidify through its “Road to Paris” involvement.