Genoa CFC, Italy’s oldest football club, and global sports giant Decathlon have announced a strategic two-year partnership. For the 2025/26 and 2026/27 seasons, Decathlon will serve as the Official Training Gear Partner, supplying technical apparel and equipment for the men’s first team, the women’s side, and the youth academy.
The collaboration focuses on technical excellence and commercial integration. Genoa General Director Flavio Ricciardella noted the club’s pride in relying on Decathlon’s “excellence and know-how” to support their athletes. Decathlon’s B2B Partnership Leader Luigi Boccia added that the deal “strengthens the credibility of our products in the professional sector,” ensuring their gear meets the rigorous demands of elite football.
The partnership also features a robust B2B framework, including loyalty benefits for Genoa’s partner network, joint digital content, and extensive hospitality and ticketing rights for Decathlon.