Nu (NYSE: NU), a global leader in digital financial services, has announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team. Starting ahead of the 2026 FIA Formula One World Championship season, the deal establishes Nu as an Official Team Partner, aiming to bridge the gap between digital banking innovation and the high-performance world of F1.
Driving Global Growth
With a digital-first audience of over 827 million fans worldwide, Formula One offers Nu a massive platform to scale its brand. The partnership is strategically designed to deepen Nu’s footprint in key markets:
- Latin America: Strengthening ties in Brazil, Mexico, and Colombia.
- United States: Supporting Nu’s long-term growth and brand awareness.
- Global Reach: Leveraging F1’s premium positioning to connect with tech-savvy consumers.
Shared Values: Tech and Performance
Founded in 2013, Nu has disrupted traditional banking for over 127 million customers through AI-driven technology and world-class design. This mirrors the ethos of the Mercedes-AMG PETRONAS F1 Team, which holds eight Constructors’ World Championships and is currently preparing for the sport’s next era with drivers George Russell and Kimi Antonelli.
“This partnership gives us a powerful opportunity to connect with hundreds of millions of fans,” said Cristina Junqueira, co-founder of Nu. “We look forward to leveraging our technology to deliver premium access and digital experiences that bring fans closer to the action.”
Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team, added: “Innovation and disruption are at the heart of everything we do. Our partnership with Nu reflects those joint values and a shared commitment to pushing boundaries.”