Athletic Club has officially welcomed Cabify as its new Official Mobility Partner. The multi-year agreement marks a significant expansion of the club’s commercial portfolio, focusing on both grassroots development and enhancing the fan experience during matchdays in Bilbao.

The collaboration will see Cabify gain a prominent presence across the club’s prestigious academy system and its iconic physical facilities, including the San Mamés stadium and the Lezama training ground.

Focus on Grassroots and Academy Football

A primary element of this deal is Cabify’s commitment to the club’s youth development. The mobility company’s logo will be featured on the kits of Athletic Club’s youth and academy teams. This integration ensures the brand is deeply embedded in the grassroots level of the club, which remains a core pillar of Athletic’s unique institutional identity.

In addition to kit branding, Cabify will be integrated into various digital and physical club environments, providing year-round visibility that extends well beyond first-team matchdays.

Improving the Matchday Fan Experience

Beyond branding, the partnership aims to solve practical logistics for the club’s loyal supporters. Cabify is set to launch dedicated mobility initiatives designed to ease travel to and from San Mamés. These services are intended to improve overall accessibility and provide a more seamless transport experience for fans on busy game days.

For Cabify, this partnership strengthens its regional footprint in Bizkaia, aligning the brand with one of the most respected sporting institutions in Spain. For Athletic Club, adding a mobility category partner provides a modern solution to urban transport challenges while diversifying its sponsorship revenue.