In a move that merges German engineering with elite motorsport, ic! berlin has been announced as the Official Eyewear Partner of the Audi Revolut F1 Team. The partnership, owned by the Marcolin Group, aligns two brands synonymous with functional design, minimalistic aesthetics, and high-performance precision.
A Milestone Anniversary
The timing of the announcement is significant as ic! berlin celebrates its 30th anniversary this year. Over the last three decades, the brand has carved out a premium niche in the eyewear industry, known specifically for its:
- Patented Screwless Hinge: A hallmark of engineered durability.
- Minimalist Design: Every detail serves a specific function.
- Contemporary Aesthetic: Sleek, modern looks that transition from the paddock to the city.
Precision On and Off the Track
The alliance is built on a shared philosophy where form and function are inseparable. For the Audi Revolut F1 Team, the partnership is about more than just utility; it is about representation. Stefano Battiston, Chief Commercial Officer of the team, noted that ic! berlin shares their mindset of “translating engineering expertise into products with a strong, minimalist identity.”
Nicola Zotta, Managing Director of Marcolin, highlighted that this collaboration positions ic! berlin at the intersection of style and performance in one of the world’s most premium sporting environments.
Global Visibility for Marcolin
For parent company Marcolin, the partnership provides an unparalleled storytelling platform. Through the global reach of Formula 1, ic! berlin aims to expand its international footprint, showcasing its “engineered eyewear” to a massive audience that values the same technical focus required to build a world-class racing car.