Sportswear giant Puma has officially become the global partner for McLaren Racing, covering Formula 1, IndyCar, and WEC. Following McLaren’s 2025 F1 Championship win, the deal solidifies Puma’s dominance in the motorsport market.
Key Details of the Partnership:
- Scope: Puma will supply official kits for F1, IndyCar, F1 Academy, e-Sports, and McLaren’s upcoming WEC Hypercar program (starting 2027).
- Two-Tier Collections: 1. Lifestyle Collection: Launched today, focusing on global streetwear trends. 2. Replica Collection: Featuring the iconic “Papaya” orange, available on February 2.
- Strategic Vision: CEO Zak Brown highlighted the synergy between racing and fashion, aiming to connect with a younger, style-conscious global fanbase.
The first major brand activation is set for the Australian Grand Prix on March 14, 2026.