AS Roma has expanded its lifestyle portfolio by naming Gulf-based fragrance house Gissah as its “Official Fragrance Partner.”

The partnership marks Gissah’s first foray into football sponsorship, using the Serie A giants as a gateway to the European market. The collaboration will feature a signature fragrance line branded with the iconic Roma crest.

“The Wolf Deserves the Finest”

The campaign, launched under the slogan ‘Al-Dheeb Yastahil Al-Tayyib’, celebrates the club’s “Lupetto” identity. For Roma, this deal strengthens its commercial ties to the Middle East, a region central to its growth strategy under Chief Business Officer Michael Gandler.

“Working with AS Roma allows us to introduce our brand to new markets through a recognized European sports property,” said Gissah CEO Bashar Al Ameer.