Guinness has announced its return to UK football shirt sponsorship for the first time in 30 years, partnering with Bristol City Women FC. The multi-year deal will see the Guinness 0.0 logo prominently displayed on the front of the team’s shirts.
Beyond the kit, the partnership includes a strategic collaboration with Mercury13 to transform matchday experiences and support the local community. A unique element of the deal involves donating tickets to female-owned pubs across Bristol, reinforcing Guinness’s commitment to championing women in sports and business.
“This is an historic moment for our club,” said Lisa Knights, Board Director at BCWFC. “Guinness is our biggest front-of-shirt sponsor to date, and together we are going to grow the visibility of the women’s game.”