Kansas City Chiefs tight end Travis Kelce has officially partnered with Six Flags Entertainment Corporation as a brand ambassador and marketing partner for 2026, marking a new step in the theme park company’s strategy to expand its brand presence and fan engagement.
The company announced that Kelce will support marketing initiatives across North America, appearing in campaigns on social media, broadcast television, streaming platforms and in-park promotions across Six Flags’ portfolio of amusement parks.
Kelce, a three-time Super Bowl champion and one of the most recognizable personalities in the National Football League, said the partnership also carries personal meaning. Growing up in Ohio, he frequently visited Cedar Point, one of the most famous amusement parks in the United States, which is now part of the Six Flags portfolio following the 2024 merger between Cedar Fair and Six Flags.
“Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories,†Kelce said in a statement. “I’m excited to team up with the company as it enters its next chapter.â€
Beyond marketing activities, Kelce is already financially connected to the company. In October, New York-based investment firm JANA Partners announced it had teamed up with Kelce and other high-profile investors to acquire roughly a 9 percent economic interest in Six Flags’ parent company.
The ambassador deal comes during a period of strategic restructuring for Six Flags. The company recently revealed plans to sell seven parks across the United States and Canada as it seeks to focus on its strongest-performing destinations and stabilize its finances.
Despite the restructuring, the company is continuing to invest heavily in marketing and fan engagement initiatives, with Kelce expected to play a key role in attracting younger audiences and strengthening the brand’s cultural relevance.