Dutch company Amacx Sports Nutrition has signed a global sponsorship agreement with the Ironman triathlon circuit as it looks to expand its presence in endurance sports.
The partnership will run from 2026 to 2028, according to a statement released on March 12, 2026.
Official recovery nutrition partner
Under the agreement, Amacx becomes the official recovery nutrition partner of the Ironman World Series.
The brand’s products will be distributed in the finish areas of at least 50 Ironman events worldwide.
Participants will receive items including Recovery Shake and Cherry Juice+, products designed to support post-race recovery after endurance efforts.
Expanding presence in triathlon
Through the partnership, Amacx will also gain brand visibility across Ironman events and through athletes supported by the company.
The Dutch nutrition brand hopes the deal will strengthen its position in the triathlon market, following earlier efforts to build recognition in professional cycling and endurance sports.