Tigres UANL has officially renewed its commercial alliance with the Mexican airline Viva, extending the partnership until 2028. This renewal solidifies one of the club’s most enduring relationships, ensuring the airline remains a cornerstone of the team’s commercial and operational strategy.
A Pioneering Partnership
The collaboration between the “Felinos” and Viva began in 2020, making Tigres the first club in Mexican football to sign a commercial agreement with the airline. The newly extended deal continues to cover both the men’s and women’s (Tigres Femenil) teams, highlighting a commitment to the growth of both programs.
Beyond the Pitch: Branding at 30,000 Feet
The partnership is best known for its high-profile brand activations, most notably the Tigres-branded aircraft. Adorned with the club’s iconic colors and crest, the plane has become a symbol of the alliance, turning routine travel into a unique fan experience.
Beyond marketing, Viva remains an essential operational partner, managing the club’s domestic and international travel logistics for matches and tournaments. This extension ensures that Tigres will continue to fly with their official partner as they pursue both domestic Liga MX titles and international success.