Real Betis Balompié has announced an extension of its sponsorship agreement with AUS Global through the 2027/28 season, continuing a partnership that originally began in the 2023/24 campaign.
Under the renewed deal, AUS Global branding will remain featured on the shorts of the men’s first team during LaLiga and Copa del Rey matches.
A key expansion in the agreement is the inclusion of Real Betis’ women’s first team for the first time, marking a broader commitment to both men’s and women’s football under the same sponsorship structure.
AUS Global CEO Nayma Dayf said the renewal reflects long-term trust and global marketing ambitions:
“This renewal represents the continuation of mutual trust and an important milestone in our efforts to increase our presence in global sports marketing.”
Real Betis Balompié CEO Ramón Alarcón also emphasized the success of the partnership, highlighting consistent international growth over recent seasons.