Arsenal has announced a new sleeve sponsorship agreement with Deel starting from the 2026/27 season.
Under the multi-year deal, Deel’s logo will appear on the left sleeve of Arsenal’s home, away, and third kits. This makes Deel only the second global brand to feature in such a prominent position on the club’s shirt.
The partnership builds on an existing relationship, with Deel having become Arsenal’s official HR platform partner in December 2025.
The announcement was supported by a branded film titled “Patchmaker,” featuring Viktor Gyökeres and club legend Patrick Vieira, highlighting the craftsmanship behind the new sleeve design.
Arsenal’s Chief Commercial Officer Juliet Slot said the sleeve position is one of the most visible assets in global football and that the partnership aligns with the club’s ambition to achieve sporting success in a financially sustainable way.
Deel CEO Alex Bouaziz said the agreement reflects a growing global partnership and the integration of Deel’s HR platform across the club’s operations, marking the beginning of a deeper collaboration.