Olympique de Marseille has announced a new official partnership with Monster Energy, adding one of the world’s most recognisable energy drink brands to the club’s commercial portfolio.
The agreement will see Monster Energy increase its visibility across matchday operations and fan experiences at Marseille home games.
Monster Energy has built a strong global identity through partnerships in action sports, motorsport, combat sports and gaming. The Marseille deal represents another step in the brand’s continued expansion into football, where clubs are increasingly targeting partnerships connected to youth culture, entertainment and lifestyle branding.
According to the club, Monster Energy branding will appear across several matchday environments inside Orange Vélodrome. The company’s products will also be integrated into stadium operations during home fixtures.
OM CEO Alessandro Antonello said the partnership reflects the shared passion between both communities:
“This partnership brings together two communities that experience sport with the same intensity.”
Monster Energy Vice President of Marketing Western Europe Florian Chevalier highlighted the cultural connection between the two brands:
“OM represents a strong passion and culture of ambition that extends far beyond the pitch.”