Hyundai is set to become a new sponsor of the UEFA Champions League this season, replacing Just Eat Takeaway.com.
According to information obtained by SportBusiness, the Korean automotive giant is also expected to sign on for the new four-season commercial cycle beginning in the 2027-28 season.
The deal would mark a significant change to the Champions League’s global sponsorship portfolio, while giving Hyundai a long-term platform to strengthen its international visibility through one of the world’s most prestigious club competitions.