Inter has announced a new sponsorship agreement with Spanish banking group BBVA, which becomes the club’s Official Sleeve Partner across multiple teams.
Under the deal, the BBVA logo will appear on the sleeves of the men’s first team, Inter Women, Inter U23, Inter U20, and Inter Legends. The bank will also serve as the Front Jersey Partner for the club’s boys’ and girls’ academy teams from the U18 level downward.
Digital-First Partnership
The collaboration is designed to combine Inter’s global fan base with BBVA’s digital banking expertise. The two organizations plan to develop exclusive content, fan-focused campaigns, special experiences, and digital engagement initiatives aimed at strengthening relationships with supporters.
Both brands highlighted innovation as a core pillar of their growth strategies, with the partnership focused on delivering more personalized and accessible experiences for football fans.
Long-Term Commitment to Italy
Walter Rizzi, Head of Digital Banking at BBVA Italy, described the agreement as a reflection of the bank’s long-term commitment to the Italian market.
He said the partnership would combine the global reach of one of football’s most iconic clubs with BBVA’s digital capabilities to deliver exclusive benefits and experiences while strengthening the brand’s connection with millions of supporters.
Shared Vision for Fan Engagement
Inter Chief Revenue Officer Giorgio Ricci said the club aims to build partnerships that create value not only for brands but also for fans.
According to Ricci, BBVA shares Inter’s belief that technology and innovation should improve everyday experiences, with the collaboration expected to introduce new ways of bringing supporters closer to the club while expanding fan engagement opportunities.
The agreement further strengthens Inter’s commercial portfolio by extending sponsorship across its senior, women’s, legends, and academy teams, while giving BBVA a prominent platform to increase brand visibility and deepen customer engagement through one of Europe’s largest football communities.