BYD Argentina has become the new main sponsor of the Liga Profesional de Fútbol, marking the Chinese automotive brand’s latest move to expand its presence in elite sports.
Under the partnership, BYD will activate its sponsorship through interactive fan experiences, ticket giveaways, raffles and various initiatives at stadiums throughout the league.
The announcement coincides with BYD’s first anniversary of operations in Argentina, adding a local milestone to the company’s new sports partnership.
BYD has also established partnerships with major international sports properties. The company currently has automotive partnerships with Manchester City, Paris Saint-Germain and Inter Milan.
Financial terms of the agreement with Argentina’s Liga Profesional were not disclosed.