The DP World Tour has entered a multi-year partnership with HCLTech to deliver a full-scale digital transformation aimed at modernising how fans, players, media, and commercial partners engage with the sport.
At the core of the deal is the development of a new website and mobile app designed to serve as a unified digital ecosystem for the tour. The platforms will offer live content, advanced analytics, personalised user experiences, and enhanced storytelling around tournaments across the global calendar.
The move reflects a broader push by the DP World Tour to strengthen its commercial and digital footprint amid rising competition for attention in global sport. The organisation has recently expanded its sponsorship base with long-term renewals and new deals across categories including logistics, luxury goods, beer, and technology.
HCLTech will also take on an official marketing role within the tour, activating its brand across selected tournaments each season through hospitality, on-site presence, and digital integrations.
For the tour, the partnership is part of a wider strategy to build a more data-driven and fan-centric product, leveraging its international reach and growing broadcast portfolio. Recent media rights extensions in markets including the US, Asia, and New Zealand underline that global expansion push.
In parallel, the DP World Tour has strengthened commercial stability through major renewals such as its long-term title sponsorship with DP World and continued partnerships with brands like Rolex and Turkish Airlines.
The HCLTech agreement ultimately signals a clear direction: golf’s leading tour is no longer just selling tournaments, but building a digital-first sports media platform designed for continuous engagement beyond the course.